3 Minute Depression Cure

by Mark Ivar Myhre on February 10, 2008

People ask me about this a lot.

Some people think I’m the one selling the 3 Minute Depression Cure.

I’m not.

I haven’t ordered the product either. But that won’t stop me from writing about it.

There’s a really good website by another man living in Colorado – who’s done decades of brain research. And on his site he explains the whole brain switch thing – for free. He goes into detail about it.

I highly recommend visiting his site. And when you e-mail him, he actually writes you back! (You can tell him Mark sent you.)

But lets look at why the idea of a ‘3 Minute Depression Cure’ is so appealing to so many people.

First, let me say I have nothing against the Oregon guy who sells it. He’s probably just trying to make a living.

And he certainly knows good marketing:

1. Find a desperate group of people.

2. Tell them you have a QUICK AND EASY answer to their problems.

3. Talk a lot about what the product is not – rather than what it is.

4. Reveal as little ‘real’ information as possible.

5. Make them very curious.

6. Convince them they won’t have to be responsible – and they’re not responsible for their situation.

7. Make lots of money!

It’s a simple formula. If you look closely, you’ll see it all over the internet.

And it always starts with a desperate market seeking a super-easy cure for a problem they don’t want to take responsibility for having in the first place.

See, if I’m not responsible for my situation – then I deserve a super-easy cure. I’m entitled to it.

And I’ll gladly pay 100 dollars to someone who validates my irresponsibility. (And whom I can blame when things don’t work out…!)

Again, basic marketing. (Well, maybe it’s advanced marketing. Either way…)

But here’s the problem:

If I won’t be responsible for what got me into my present situation – how in the world do I think I’m going to change things?


Because I expect a fairy Godmother to rescue me. Or a knight in shining armor. Or maybe God Himself will take pity on me. Since I’m really not responsible…

Now, I don’t really believe in knights or fairies. And I doubt God will do it. Instead I must look to someone selling a quick and easy cure on the internet.

Even though I know it’s not quick and easy – I want to believe so desperately that I seek out anyone who will validate me.

Any good marketer knows this. The good marketer exploits this ‘pressure gradient’ – as a way to make good money.

Desperation + lack of responsibility = a pressure gradient.

“I’m desperate.”

“I’m not responsible for my situation.”

Therefore, “I deserve a quick and easy cure.”

Someone who’s not desperate can easily see through a product and its sales letter. But when you ARE desperate… well… it clouds your vision.

Pain has a way of doing that.

I’m not saying the 3 Minute Depression Cure is worthless. It might be great for all I know.

I’m just explaining marketing principles.

One other thing:

I’ve hinted that if you’re depressed, then you’re responsible for your depression.

You can take my statements and use them to blame yourself and beat yourself up for being depressed. Or beat me up.

Which is the exact opposite of responsibility!

Responsibility means: I have the willingness to change. Now, let me find the power to change.

If you’re responsible for your depression – then you can probably end it for good.

That’s responsibility.

It has nothing to do with blame or shame or anger or any other kind of non-self-accepting behavior.

You’ve probably read my over-simplified generic version of how to be depressed.

You’ll see it’s basically a slippery slope – where, in many ways, it could be considered a process you were indeed not responsible for. Because you did the best you could under the circumstances.

You were just trying to survive… or to assuage the pain… or to fit in with society…

So it’s not about blaming yourself.

It’s about recognizing:

Different events and situations had to come together for me to end up depressed.

I wasn’t trying to be depressed. I was trying to survive. I did the best I could under the circumstances.

That’s taking responsibility!

Then, take the next step. Start making your way out of that hole of depression.



Or use the search box in the upper right hand corner of this page.

Oh, and that Colorado guy with the brain research website – it’s neilslade.com. It’s not specifically about depression, but there’s tons of neat stuff on the site – including the simple technique of switching your amygdala forward.

If you just want to learn about the brain switch, go here – neilslade.com/chart.html.

As for the 3 Minute Depression Cure – well, like I said, I didn’t order the product. You’re on your own there. Maybe it’s the best thing since sliced bread. I don’t know. Everything I’ve said about it on this page is just my uninformed – but nevertheless, unabashed – opinion.

I’ve got an opinion on everything. And I’m not afraid to use it!


Anonymous June 10, 2008 at 10:42 pm

What is the website by the man in Colorado who explains the "brain switch" thing?

Anonymous June 16, 2008 at 8:04 pm

look above – it's written in there

Anonymous August 9, 2008 at 8:53 am

Even depressed, anyone should see that this guy is just a crook, like the ones who where selling miracle cures in the good old far west.
But at $100 each fool, even 1,000 can make him rich.

cure depression October 8, 2008 at 1:50 am

I was wondering if you are doing any more studies on severe depression and if you need any moreĀ volunteers. Only problem being that I cannot eat fish oil because I am a vegan.

Anonymous January 5, 2009 at 10:17 am

Thank you for using the Better Business Bureau's Online Complaint System.
Your complaint has been assigned case # 22187211.
A confirmation will be emailed to :
Please print a copy of this for your records.

Filed on : January 5 2009

Filed by :

Filed against :
Depression Free in 3 Minutes
711 Medford Ctr # 389
Medford OR 97504-6772

Complaint Description:
Company has failed to respond to two internet contact form requests for instructions on how to return "3 Minute Depression Cure" audio program for a refund.

Your Desired Resolution:
Refund of purchase price $67 plus shipping $10.

This case will be reviewed by a complaint specialist at the Better Business Bureau, and then forwarded to the business for their response. It is our policy to allow the business 10 working days to respond to your complaint. You will be notified when the business has responded.

Anonymous May 8, 2009 at 7:51 am

Its only through the sheer frustration of trying to get a response from 3-MDC for a refund that I came across the B.B.B. help line mentioned here by somebody with the same inherent issues. thank you kindly for that introduction. It seems 3-MDC use ways to conceal their identity once the product is sent and purchased.

Alzena November 25, 2009 at 12:48 pm

I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.

A. B. Curtiss March 9, 2010 at 9:10 pm

In the early 1990s I pioneered a new cognitive behavioral system of mind exercises to halt depressive episodes which I called brainswitching. I wrote a book called Brainswitch out of Depression. At my website you can learn all about how to brainswitch out of depression and there are dozens of mind exercises to use. Also on both my website and blog are letters from people who have used brainswitching and tell about their success with the techaniques and/or have further questions which I answer. All free.

A. B. Curtiss is a board-certified cognitive behavioral therapist, diplomate of the board–psychology, certified hypnotist and author of Depression is a Choice and Brainswitch out of Depression. Her depression books have been translated in 5 languages including Japanese and Russian

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